Smartphones are becoming more and more popular, and if you are like many business owners, you may be interested in expanding your marketing campaign to include text messaging. Here are some tips you can use to make your company's text messages effective so that subscribers respond well.
Include Exclusives
If you want subscribers to your texts to sign up for and remain on your list, it is vital that you give them a good reason to. Use text messages as a way to offer exclusive discount codes and other information that they cannot get anywhere else.
Avoid Too Many Words
Many personal text messages are short and to the point. Your company's text messages should also be this way. Convey only the most important information in your text messages; if you need to say more, direct customers to your mobile site.
Send Messages at Appropriate Times
It can be incredibly frustrating for people to be awakened by a marketing message in the middle of the night. They may also respond poorly to receiving messages on holidays. Therefore, make every effort to only send messages on weekdays at times when few people are likely to be asleep. Keep time zones and the calendar in mind as you plan when to deliver your texts.
Include an Option to Opt-Out
While you may want customers to keep receiving your messages, it is important that every one of your text messages includes an option to opt-out of your subscriber list. There may be many reasons that someone wants to unsubscribe, so making it easy for them to do so is a courtesy you should consider in an effort to maintain a positive image of your company.
Survey Customers
One of the best ways to know what your subscribers want is to ask them. Periodically, ask customers whether they like they messages they receive from you and find out what else they would like to see in your messages. For example, they may not want to see text announcements about new products or tell you they want more exclusive sale announcements.
Now that you know some of the things you can do to be effective when using text messages to market your company, use the tips above to make sure that your messages are well received by your customers. Consult local text marketing companies to determine which strategies can help you mount the strongest marketing campaign possible.
Share29 October 2015
Marketing is an important and oftentimes overlooked part of every business plan. If you don't market your business, your product and your brand effectively, you will either struggle to bring in a profit or not reach the potential that you could. If you haven't created a marketing plan or haven't had much luck with the one you have in place, this blog can help. You will learn about the basic to the advanced marketing tactics that are helpful in boosting just about any business in the brick and mortar and virtual worlds. Use what you learn here on this blog and next year could be different.