Television commercials can be an easy and effective way to grow your business. Many people tend to think that this is a form of advertising that is used only by big-name corporations or businesses with loaded pockets. However, it is an advertising tool that can be used by small- to medium-sized businesses with smaller budgets as long as you know what you are doing. Here are a few tips that will help you create a high-quality, effective commercial.
1. Clearly Represent Your Brand
Throughout the commercial, it is important that you convey your brand's name, logo, and product. You should use both visual and verbal cues to do this. You shouldn't wait until the end of the commercial to do it, either. While you don't need to be secretive with your placements, you should try to be tasteful. You also don't want to overdo it.
2. Tell a Story
The most amazing and effective commercials on TV don't simply sell services or products, which is completely impersonal; instead, they tell you a story. There are many types of stories that you can tell: humorous, satire, heartfelt, informative, etc. All that matters is that the individuals that are watching the commercial are able to connect or relate to the story that you have crafted. If necessary, watch other commercials to see what have made them successful and memorable and draw inspiration from them. This is going to be how you get your audience to come into your store and make that purchase.
3. Keep Things Simple
Remember, commercials can't be too long. Ideally, you only have between 30 and 60 seconds to hammer your message into your audience's head. You don't want to overwhelm them with too much information, as this could confuse the audience and ultimately lead them to a competitor. At the same time, though, you also need to get your message across.
4. Say, Explain, Repeat
Everyone leads busy lives these days; therefore, people have very short attention spans. This is particularly true when commercials come on. During commercials, people are often multi-tasking. Therefore, it is difficult to pique their interest—though it is not impossible. So, with that being said, you need to say your message, explain it, and then repeat it. This allows you to grab their interest, provide them with the details, and then repeat why they should be interested. You are essentially encouraging them to watch the commercial, giving them more by explaining it in detail, and then reminding them why and what they need to do next.
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25 May 2018
Marketing is an important and oftentimes overlooked part of every business plan. If you don't market your business, your product and your brand effectively, you will either struggle to bring in a profit or not reach the potential that you could. If you haven't created a marketing plan or haven't had much luck with the one you have in place, this blog can help. You will learn about the basic to the advanced marketing tactics that are helpful in boosting just about any business in the brick and mortar and virtual worlds. Use what you learn here on this blog and next year could be different.