When you think about corporate logo apparel, what exactly comes to your mind? Many people likely think of polo shirts with logos over the chest area. This is an effective type of marketing for many businesses. However, it is important that companies understand that there are things that must be taken into consideration when they order corporate apparel so that they don't order an item that makes a negative impact on their business and reputation.
Tip #1: Know Who/What the Apparel Is for
Corporate logo apparel is necessary so that your employees can maintain brand consistency across the board for when customers come in contact with them and your brand. So, there are two questions that you need to start off with: who is the apparel for and what is the apparel for?
Who Is the Apparel for?
Are you ordering logo apparel for your office staff, or you ordering apparel for a group of construction workers? Depending on who you are outfitting, you will need to determine the type of material that you need. There will be different expectations for comfort, fit, durability, and safety.
What Is the Apparel for?
There is a good chance that you have a specific reason for the corporate logo apparel. Maybe it is employee recognition? An event? Everyday wear? Whatever it may be, you will want to consider the type of clothing you go with. For example, for events, depending on how professional you want/need to be, you may want to go with t-shirts or collared shirts. For an employee recognition gift, you will want to go with something high-quality and comfortable like a fleece jacket.
Tip #2: Understand the Difference Between Women's and Men's Apparel
Don't assume that you can just purchase unisex apparel and your employees will be okay with it. Unisex t-shirts may be okay, but when it comes to polos and other types of apparel, it simply doesn't work. There are subtle differences in apparel that you not realize, and there are more obvious differences as well. One obvious difference is the body shape/style; women's apparel is generally smaller than men's apparel. One subtle difference is that some styles of dress shirts will have the buttons on opposite sides for men and women. The important thing is that you order for both men and women when ordering for your employees rather than trying to only order for one sex and trying to make it work.
Tip #3: Think Outside the Box
There is a lot more to corporate logo apparel than simply screen printing the actual logo. There are many decoration options when it comes to getting the logo onto the apparel. Here are some options that you have:
When you are ready to go forward with your corporate apparel, work with a professional from a company like AD-MARK Promotional Products.
Share25 October 2018
Marketing is an important and oftentimes overlooked part of every business plan. If you don't market your business, your product and your brand effectively, you will either struggle to bring in a profit or not reach the potential that you could. If you haven't created a marketing plan or haven't had much luck with the one you have in place, this blog can help. You will learn about the basic to the advanced marketing tactics that are helpful in boosting just about any business in the brick and mortar and virtual worlds. Use what you learn here on this blog and next year could be different.