If your accounting firm has been expanding over the last few years, then you're probably thinking of sending out newsletters to your clients as a marketing tool. This step is a wise one but requires a lot of careful planning to do right. For example, you need to write a newsletter that captures the imagination of your readers by discussing various trends that have taken over the marketplace.
When you track accounting trends for your clients, you provide them with an insight into your business that makes it easy to understand. And a good marketing newsletter for your accounting term can accomplish these goals and more by:
In essence, you need to write a newsletter that breaks down complex ideas in layman terms. Cut out the industry and insider jargon that may confuse readers. For example, terms like "debit" and "credit" are easy for your accountants to understand but could be replaced by terms like "money owed" and "money earned." These ideas communicate the same ideas but don't confuse the reader.
There are many trends that you can highlight in your newsletter include a variety of concepts, including a few of the ideas explored by Forbes in an in-depth article. These ideas and potential innovations include the following:
These are just a few of the ideas that you can highlight in your marketing newsletter to showcase your expertise. That's the real goal of any marketing newsletter: to let your clients know that you are not only on top of the latest innovations but adapting to them successfully. For more information, contact a professional Accounting Firm Email Newsletter Platform ProviderShare
22 March 2019
Marketing is an important and oftentimes overlooked part of every business plan. If you don't market your business, your product and your brand effectively, you will either struggle to bring in a profit or not reach the potential that you could. If you haven't created a marketing plan or haven't had much luck with the one you have in place, this blog can help. You will learn about the basic to the advanced marketing tactics that are helpful in boosting just about any business in the brick and mortar and virtual worlds. Use what you learn here on this blog and next year could be different.