Are you considering a product packaging design with an unusual shape? This seemingly simple design choice is actually more complex than many entrepreneurs think. How so? Here are a few pros and cons of choosing a non-standard packaging shape so you can make the best decision for your business. The Pros of a Custom Shape The biggest reason that most businesses opt for an unusual shape is to get noticed on the store shelves.
12 May 2020
Many people get fatigued of normal 9-5 jobs and get trained quickly in a freelance field that gives them more freedom. For example, freelance writers often have the skills to reach out to a large number of potential customers quickly and easily, and door hanger advertising options can help. Challenges Facing a New Freelance Writer Quitting a normal 9-5 job to become an independent writer has many advantages. First of all, people can make their own schedule, make a difference in their community, and expand their writing skills in a variety of ways.
10 January 2020
If you are thinking about paying for TV advertising or other types of marketing, it's important to look into audience targeting. Audience targeting simply refers to the process of targeting your ads toward specific consumers. With TV, for example, you might choose to have your commercials aired during programming that tends to attract a certain audience. With other types of targeted marketing, such as with ads on social media sites, you can ask to have your ads shown to users that fit a certain demographic.
30 October 2019
Revenue for cities comes from three places; taxes, parking fines, and tourism. If that last bit is a big problem for your city, and not enough tourists are choosing to visit, your city needs some big help in a small way. More specifically, what it needs is group training for small towns, the type of training that focuses on marketing and targeting to tourists. Here is what is typically involved in this type of training.
11 July 2019
Since marijuana has been legalized for medicinal and recreational use in a number of states, the marijuana industry is continuing to grow rapidly. Thus, if your company has one or more marijuana products ready to enter the market, now is the time to build your brand and make your product a name that marijuana consumers know and trust. Unfortunately, building your brand in the marijuana industry is very difficult to do on your own.
7 May 2019
If your accounting firm has been expanding over the last few years, then you're probably thinking of sending out newsletters to your clients as a marketing tool. This step is a wise one but requires a lot of careful planning to do right. For example, you need to write a newsletter that captures the imagination of your readers by discussing various trends that have taken over the marketplace. Accounting Trends
22 March 2019
Today, you can earn a living as long as you've got a solid product and a way to tell people about them. Whether your products are physical items that need to be shipped, digital products that people can order as they please, or courses and consultations, marketing is the most important part of your job. No one knows about your brand if you don't teach them, and marketing will bridge that gap.
30 January 2019